Define
Listen to women and clinicians. Specify the essential features, accessibility needs, privacy requirements, cost and responsibilities.
HEART RESERVE · Funding & partnerships
Help more women bring their heart history into care.
Support a proposed New Jersey public-education campaign and the next stage of Heart Story app development.
Pregnancy history is heart history. HEART RESERVE helps women put their history, results and questions into words—and keep the next step agreed with their care team in view.
Proposal overview · Updated October 20, 2026
A useful starting point already exists
Free tools women can use today.
Heart Story is a free web tool. A woman can organize her pregnancy and health history, choose the question she wants to ask, and save or print a summary. After a visit, she can record the agreed action, whom to contact and when to follow up.
No account or email is required. Answers stay in the browser tab unless the user saves a copy; HEART RESERVE does not receive those answers. The tool supports preparation and notes for a conversation with a clinician.
Request 1 · Public education
Bring the message to New Jersey.
$20,000Proposed media funding target
We are seeking sponsorship for a proposed campaign through the New Jersey Broadcasters Association’s Public Education Program (NJBA PEP). The goal is to introduce women to free heart-health education and give them one practical next step: build a Heart Story for their next healthcare conversation.
Proposed deliverables
- Plain-language campaign messages and a clear link to the free Heart Story tool and paper worksheet.
- A campaign landing page, sharing materials and agreed acknowledgment of support.
- A delivery report using the broadcaster’s available campaign records and aggregate website measures, with their limits explained.
Budget status: $20,000 is the current media target. Final pricing, eligibility, content acceptance, campaign dates and placements require written confirmation. Creative production, evaluation and app development would be scoped separately. Audience reach and broadcast placements are not yet confirmed.
Read NJBA’s description of PEPRequest 2 · App development & feasibility
Build the next stage around what women and care teams need.
We are seeking development funding, technical services and evaluation collaborators to explore Heart Story as an app, beginning with postpartum heart health. Support can fund one agreed stage, with a written scope and a decision before the next stage begins. The full app and any pilot still need their own scopes and budgets.
$5,000 first milestone
The proposed first milestone aims to produce a usable pregnancy-history workflow and visit summary, with documented feedback from users and clinicians. This initial work brings together design, independent clinical content review, user interviews, privacy and accessibility review, and revisions.
| Work | Estimated cost |
|---|---|
| Design and interactive prototype | $2,000 |
| Independent clinical content review | $1,000 |
| User interviews and participant support | $1,000 |
| Privacy and accessibility review | $500 |
| Revisions and evaluation | $500 |
| First milestone total | $5,000 |
Budget status: These are planning estimates, subject to final scope and quotes. No funding award has been secured for this milestone. The $5,000 covers only this initial milestone; additional grants would support distinct costs or later milestones. The full app and pilot budgets remain to be scoped. This request is separate from the $20,000 NJBA PEP media target.
Prototype
Build and refine the agreed visit-preparation and follow-up experience. Test whether people can understand the prompts and prepare a useful summary.
Evaluate
With a participating organization, agree on eligibility, consent, review and measures for a small feasibility evaluation before inviting participants.
The app and any pilot remain in development. No pilot is active. Clinical integrations, monitoring and improved health outcomes have not been established.
A reviewable plan
Agree on the work. Show what was delivered.
These milestones are provisional planning windows, not booked dates. The campaign and app can be funded separately; each would have its own scope, budget and reporting agreement.
1. Define the work
Proposed first 30 days after a scope is agreed
Audience and user needs, a costed scope, responsibilities, content-review plan and evaluation questions.
Decision: Approve the budget and next phase before committing to delivery.
2. Prepare and check
Proposed next 30–60 days; depends on the funded work
Campaign materials and a tested visitor path, or an app prototype and a documented usability plan.
Decision: Resolve content, accessibility and privacy issues; confirm any external approvals before launch or recruitment.
3. Deliver and learn
Schedule agreed with the participating organizations
An approved campaign or a small, agreed feasibility evaluation, followed by a report on delivery, use, limitations and spending.
Decision: Decide what to improve, continue or stop based on what was learned.
Campaign measures
Report documented delivery, available audience estimates, visits to the campaign page and resource actions. Label estimates clearly. Visits, clicks and downloads do not show that a woman received clinical care.
App feasibility measures
Propose summary completion, time and assistance needed, usability feedback, and whether participants can explain their agreed next step. Report counts with denominators and keep patient reports separate from clinician confirmation.
Any evaluation would report barriers and noncompletion as well as progress. Personal health answers would not be included in sponsor reports. The current tool does not monitor care or send reminders.
Ways to take part
Support a defined piece of the work.
Corporate sponsors can support the education campaign. Development partners can contribute funding or in-kind design, engineering, accessibility and evaluation expertise. Community and clinical organizations can help shape a project that fits the women they serve.
For sponsors: a written agreement would set deliverables, the approved use of your name or logo, acknowledgment on agreed materials, reporting dates and a named contact. Educational content follows our editorial policy; support is disclosed beside the work it funds.
Organization: HEART RESERVE LLC is a New Jersey for-profit company. If a funding program requires a nonprofit applicant, a separate project led by an eligible nonprofit would need to be agreed before applying. A nonprofit partner or fiscal sponsor has not been secured.
Founder & project lead
Lisa Zahakos, RPA-C
Lisa is a New Jersey physician assistant, medical writer and mother of four. She has been a physician assistant since 2003 and currently works in psychiatry and addiction medicine, following earlier work in cardiology and preventive and integrative medicine. Her family advocacy began in 2018.
Her experience as a clinician and mother of twins who needed fetal surgery and NICU care shapes HEART RESERVE’s focus on helping women bring their own histories into care.